I believe creativity should be 'all-around'. That means being able to conceptualize and come up with Big Ideas, as well as to execute them and oversee their production to final delivery.

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Before becoming a director, I used to be agency side. I worked as a Creative Director in Mexico and the United States, servicing brands in both General Market and Hispanic Market.

 

I might have left my desk at the agency, but I never left advertising and I never stopped working hand-in-hand with shops, creatives, and brands to develop exciting and innovative content through a range of media, including TV, print, internet, mobile apps, film, AR, and VR.